open letter to audrey kitching the fashion designer

Posted: May 5, 2010 in uncategorized
Tags: , , ,


i love you. i love your general attitude, i love your wild, colourful, devil-may-care style, i love that you make & upcycle a lot if not all of your clothes, i love that you’re always trying new things, i love how much you’ve evolved since your trashy life days. then you started talking about your own clothing line. i was pretty excited to see what fun, outlandish things you would come up with. with your creativity & aesthetic, how could it be anything less than brilliant?


“Betsey Johnson blowing a big fat kiss at the beach on a hot summer night as the clock strikes 12 in a rocket ship taking off for a prison in space while “girls just wanna have fun” plays out of a cherry pie boombox .” is how you described your designs for lipstick prophets. it sounded amazing. i was already thinking of ways to be able to afford some of your creations. the release date crept closer & closer. eventually, you posted pictures of the fruits of your hard, hard work. i was sorely disappointed. they were just three different pieces of very basic, standard, unimaginative clothing that all came in three different prints: a weird planet one, one leopard ruined with pink cherries all over & a kinda cool black & white striped with a big red lipstick mark. that’s what you call designing clothes? slapping a quasi-original print on some standard, badly cut things?

& then: “Coco De Coeur is a new line im working on coming out in May. Its clothing for the Teenage Angst. My inspirations were punks, squaters, rebels, trouble makers… basically the bad ass kids we all envy because they simply do what they want! Think Barbie meets Sid Vicous.” again, it was an amazing concept. if you hadn’t posted pictures of the ‘designs‘ yet, i would probably have a renewed hope. but you did. & behold:


big, flimsy white t-shirts with some words & barbie pictures on them. how ground-breaking. at least, that’s what your many fans who blindly follow you think. they all automatically call your ‘designsso amazing & original. i have to disagree. i think you could do MUCH better. i wished you would.

maybe you think that i’m just jealous. well, i would be lying if i said i wasn’t. i don’t even have to know the exact amount of clothes you sold up ’til now to know that it’s more than i could in five years. but this isn’t about that. i suppose there’s just that market for unoriginal, cheap, mediocre things. it’s sad, really. & it won’t be changing anytime soon. ah, well. good luck cashing in on it! not that you need it, being audrey kitching and all.

  1. yah says:

    have to agree on this one

  2. Lilli says:

    Wow those are some terrible clothes. Looks like zero thought when into any of them. Maybe she should learn a little about fashion and at least the basic construction of clothes before she pretends to be a designer.

    • maraleopard says:

      it’s funny, because she DOES actually know things about fashion & the basic construction of clothes (she’s made some awesome things for herself). she only wanted to keep the prices of these as low as possible, hence those results. i will never understand how people can prefer cheap things over good quality.

  3. nopee says:

    i have to agree too. “designs”? more like screen printing and weirdo designs.

  4. Nora says:

    I. LOVE. YOU!!!!

    Thanks for not being one of the blinded Audrey’s fans… I call them “the victims” haha


  5. dendoo says:

    I have to disagree with your love for…whatever this is. Seriously this looks like someone just took a Hanes shirt and spray painted over it. Which isn’t bad but to call it “designer”…is questionable. It’s almost hurtful to people like me who are trying to do something worthwhile in fashion.

    • maraleopard says:

      i don’t love it. that was the whole point of this post. to say how much i DON’T love it. read something all the way through before you comment please.
      i do agree with you about it being hurtful to real designers. however, i checked out your work & i can’t for the life of me see how you can call screenprinting pre-made american apparel t-shirts something worthwhile in fashion.

  6. Koko says:

    I think Audrey would be better off if she didn’t try so hard. Her designs up there aren’t only unoriginal, they’re just ugly in my eyes. The patterned shirts and leggins just look photoshopped and the shirts? Why would I spent money on that if I would only need a basic white shirt and a package of sharpies?
    I agree with you, she could have done better and even with few money she could have done better. Most designers started with little or no money. To make something out of thin air and from scratch is where real designers come from. I doubt Coco C had much fund to start with either.

  7. Laura says:

    Hunny I love you and feel the exact same way 😀
    I’m so glad you’re not blind like I used to be ❤

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